Presented by:
John Lynch, Director of Tourism and Chairman of the Board, Jamaica Tourist Board
Andy Stuart, Executive Vice President, Norweigen Cruise Lines (NCL)

Smart Moves for Innovative Travel Agents

One of the travel industry's most experienced and accomplished leaders John Lynch, will present an overview of the changing hospitality landscape and the necessity of innovation, adaptation and specialization in building and maintaining a vibrant travel agency business in today's precarious economic climate. Lynch will examine the importance of niche marketing, capitalizing on the reach of the Internet, and maximizing support channels in carving out the best way forward for survival and success in a marketplace that never stands still.

Presented by:
Laurence D. Gore, Esq.

Specializes in travel law and will address the following important issues for your home based travel business:

• How various state laws impact the sellers of travel
• How to set up a corporation, including limited liability corporations (LLC's), and sole proprietorships among other such vehicles.
• Avoiding the liability pitfalls
• Terms and conditions statements
• Charging service fees without incurring any problems
• How to check out background information on a Host Agency
• Selling travel insurance in FL
• Legal Issues that may arise for Selling Travel on the Internet
• Protecting your assets as a travel agent

Finding Business: Veronique Deblois - Tripology, a service of Rand McNally, is an interactive travel referral service connecting travel specialists with high-intent travelers. For home-based agents, learn how this cost-effective service will provide qualified travel leads. It enables agents to harness the immense reach of the Web, then work one-on-one with prospective clients to cultivate a customer for life.

Booking Business: Liz Badras - CCRAtravel.com Learn how this web-based reservation system is the practical alternative to the GDS for home-based agents. This online system offers agents a full range of rate options from a single hotel search, not just a single type of rate. Access real-time rates and inventory at over 160,000 hotels worldwide.

Taking Care of Business: Darla Graber - ClientEase "Travel Technology Developed Exclusively for Home-Based Agents, Host Agencies and Independent Contractors". ClientEase is a 100% Internet CRM Database product with basic travel agency accounting reports. ClientEase is the database product designed to organize and operate your home-based agency.

Veronique Deblois, CTA Director Marketing & Business Development Tripology

Darla Graber President ClientEase

Liz Badras CCRAtravel.com

Does your home-based business need a marketing makeover? Now's the time!

Not getting noticed in today's competitive clutter? It's time for a home-business Renovation. Anita will take you through this fun and fast-paced session with her insights on how to completely Revamp your marketing strategies. This makeover session will include all essential elements such as: Reclaim control -Technology has put the consumer in control - How to take it back! Renew your Customer Care Tactics; Rehabilitate with creative ideas for finding new business; Reclaim the fun - Gifting clients without breaking the bank; Revisit your branding - What will make you stick out like a sore thumb!

More and more travel agents and their clients are discovering the many charms of Chengdu Province, such as its wonderful panda parks, ancient culture, magnificent scenery and its strategic location as the gateway to Tibet. Ms. Skylan Li, the executive director of Chengdu Culture & Tourism Development will provide valuable insights into this unique region. You will also hear from Lydia Davino, Davino Global Travel who will share her recent Chengdu experience. Every travel agent who attends this seminar will receive a souvenir stuffed toy panda, a T shirt, and an invitation to a special FAM trip this November. We want you to see this highly saleable destination for yourself; we know you will be delighted with what you find.

Learn how Travel Impressions new technology enhancements can help you retain and gain new clients. Iberostar - Hotels and Resorts will also talk about some of their new and exciting properties. Please join us for this educational, interactive 60 minute seminar... with a few surprises!

Sponsored by:

Panelists:
Andrew J. Garnett - President & CEO, Special Needs Group & Special Needs at Sea Ron Pettit, Manager, Accessible Travel Needs, Royal Caribbean Cruises Ltd.
Jani Nayar, SATH

SATH - Society for Accessible Travel & Hospitality Association

Nearly one in five families live with a family member who has a disability. This is a market that accounts for an annual expenditure of $13.6 billion in travel. Furthermore, as ships increase in size, slow walkers need re-assurance that they can take a cruise and enjoy it. Learn how to increase your sales and grow your business by tapping into the lucrative special needs and slow walker markets. This workshop will cover the importance of the disabled, elderly and slow walker population; with strategies on how to increase your commissions by working with this often-overlooked special needs audience; and basic information on the different types of special needs equipment available in the industry including mobility, respiratory, and hearing impaired equipment.

Andrew J. Garnett President & CEO Special Needs Group	Jani Nayar SATH	Ron Pettit Manager Accessible Travel Needs Royal Caribbean Cruises Ltd.
SATH - Society for Accessible Travel & Hospitality Association

Facebook, LinkedIn, MySpace. Not too long ago, these names would have been meaningless to you. Today they represent a whole new way to communicate, network and sell. In this three-hour seminar you'll explore the strengths and weaknesses of each major social networking site and review more traditional strategies that can help support your networking efforts.

Whether you are contemplating the launch of a group travel program or have been immersed in group sales for years, this 50-minute presentation is for you. Your host, Frank Marini, will deliver his multi-count Steps to Successful Group Travel Sales. You'll learn useful tips on how to find audiences who respond to group travel; plus, once identified, how to market and sell to them in new ways. You will leave with an actionable plan that you can take back to your office and implement immediately. Marini, a veteran travel executive will share success stories from your fellow travel agents who have successfully marketed to groups.

Moderated by:
Melody Fee, OSSN Vice President

Panelists:
Betsy Geiser,CTA, Vice President, UNIGLOBE Travel Center
Roger Poulard, Director of Independent Sales, Crown Cruise Vacations
Jackie Friedman CTC, CTIE, President & General Manager, Nexion, Inc
David Locke, Co-owner of Cindave, Inc., an Independent Affiliate of America's Vacation Center / Avoya Travel

This informative panel discussion will shed much-needed life on the pros and cons of various host agency options available to the home-based travel agency community. Among the topics and questions that may be raised are these:

• What type of agent are you targeting and why;
• What programs do you offer to help agents succeed;
• What distinguishes your business model;
• What are the challenges that agents may experience working under your model

Betsy Geiser,CTA Vice President UNIGLOBE Travel Center

Roger Poulard Director of Independent Sales Crown Cruise Vacations

Jackie Friedman CTC, CTIE President & General Manager Nexion, Inc

David Locke Co-owner of Cindave, Inc. an Independent Affiliate of America's Vacation Center / Avoya Travel

Step into a lush, tropical jungle and mingle with birds, monkeys and some of the world's most rare and exotic creatures. Jungle Island is home to animal wonders like Hercules, a 900-pound tiger. Roam our lush, tropical jungle and discover cute and cuddly twin orangutans, kangaroos, lemurs and so much more.

Marvel as the world's largest flighted bird soars right above your head. Sit a few feet away from the world's most rare tigers. Our shows and presentations are as imaginative and wild as the animals at Jungle Island.

Enjoy cocktails and hors d'oeuvres as you stroll through the lush tropical gardens of the jungle.

See you in the Jungle!

 

Sponsored by:

Hosted by:

Opening remarks by:

Travel News Update

Keynote Speakers:
Terry Dale, President & CEO, CLIA
John Stachnik CTP, CTC, President, Mayflower Tours, Chairman, USTOA,
Frank Marini, Vice President of Sales, Collette Vacations
James Shillinglaw, Editor in Chief, Performance Media Group

Terry Dale President & CEO CLIA

Decoding the Millennial's: Your Customers of Tomorrow. Outgoing CLIA president and CEO will discuss how to market to the generation that has been coming of age since 1980, along with the challenges & opportunities that this audience represents. At CLIA's helm since 2003, Dale will also give his insights about the latest developments in an ever expanding - cruise industry, and he will also weigh in on the latest technological innovations, and how they influence the cruise product and the travel agency community and its clientele.

John Stachnik CTP, CTC President Mayflower Tours Chairman USTOA

How to Achieve Victory and Happiness Through Increased Tour Sales The process of selling cruises and tours is far more similar than you'd been led to believe. Learn how to maximize profits by being an expert in both fields. Are you a realist or an optimist? There is no reason you can't be both. Renowned travel executive, John Stachnik, will review specific ideas that agencies have successfully utilized to guarantee Victory and Happiness in these uncertain and particularly challenging times.

Frank Marini Vice President of Sales Collette Vacations

Outlook & Insights: Selling What's Hot Now! There is a reason why destinations like Italy and Ireland are so popular year after year. There is also a market of "been there, done that" travelers looking for the next emerging destination. In this 30 minute presentation, Frank Marini, vice president of sales for Collette Vacations, will discuss the hottest tours for 2010 and beyond; plus, you'll learn why it's important to become familiar with established destinations, as well as those that are just about arrive. This long time industry executive will share stories from the road and provide insight on why small group touring resonates with today's baby boomer generation.

Presented by:

Presented by:

Presented by:
Margie Jordan, CEO, ASAP Travel
Jason Beukema, President, Whet Travel

TACTICS, TOOLS AND STRATEGIES

These successful home-based travel agent experts will unveil their secrets on how to leverage social media tools to successfully market your business. Learn specific tactics how to get business using Facebook, Twitter and other services. You will come away plenty of ideas on how to help you manage your social media presence.

This session features discussions that provide strategic knowledge, insights and real case examples on how to successfully plan, implement and manage your social media efforts.

Agents will learn about the opportunities of selling unique niche cruise products, how to identify the market and prospects for this commission-rich product. Agents also will receive tips on marketing and promotion and receive a briefing on the unique experiences provided by niche cruise products. At the end of the program, agents will receive certification as a Niche Cruise Specialist, over $600 in bonus commission certificates, a listing on the NCMA website, subscriptions to Niche Cruise Specialist newsletter (featuring information on new products), and special FAM and bonus commission information.

Presented by:
John Hawks

Confused about the flood of new online marketing tools everyone's talking about these days? Not sure where to go to find details and guidance on promoting your travel business using social media and other cutting-edge trends? Join us for this "site stampede," as we share the Web addresses and key details for 60 different resources that will put you on the right path:

• Sites that explain how to use common online tools like Facebook, Twitter, Flickr, LinkedIn, etc.
• Sites that show you how to make and share online videos with your clients and prospects
• Sites that help you promote your travel business using search engine optimization (SEO) techniques

Panelists:
Maurice M. Zarmati, President & CEO, Costa Cruise Lines North America
Andy Stuart, Executive Vice President, Norweigen Cruise Lines (NCL)
Rob Huffman, Vice President of Sales - Southeastern Region, Carnival Cruise Lines


This always magnetic cruise panel will focus on the very latest developments in that dynamic field, and how they impact the travel agency community. This discussion will include some highly informed opinions on the competitive aspects of the new mega-liners, and the opportunities these floating villages bring to the travel agent sales force. And much, much more.

Maurice M. Zarmati President & CEO Costa Cruise Lines North America

Andy Stuart Executive Vice President Norweigen Cruise Lines (NCL)

Rob Huffman Vice President of Sales - Southeastern Region Carnival Cruise Lines

Presented by:
Frank A Corzo, National Director of Sales, GOGO Worldwide Vacations

Since 1951 GOGO Vacations has exclusively served the travel agent community. Recently our focus has on been providing agents with the marketing tools they need to drive leads to their agencies. This presentation will tell you about all the exciting enhancements and unique opportunities currently available to assist you in growing your business and how to earn more money by selling GOGO Vacations!

Sponsored by:

How to Make Money Selling Holland America Line

This session will show travel professionals how to build profits by including Holland America Line in their Marketing plans. Every agency should focus on a premium cruise line because it appeals to the boomer generation and offers ports all over the world. This session will help you find new business and give you tools to make it happen.

Sponsored by:

These essential steps will help you organize, clarify and build your home based travel business plan. Among the highlights Keith will cover in this upbeat session are:

• Learn how to define your goals
• Know your competitive advantages
• Back to basics; the A B C's of travel marketing
• How to use consumer trends to your advantages
• Develop your proactive sales strategy

Moderated by:
Patricia Bannister, OSSN Southeastern Regional Manager, Bannister Travel

Panelists
Bud Carmichael, Destinationweddings.com

This winning parlay opens up serious commission opportunities for home-based travel agents who are ready to cash in on this mega- billion dollar business. With its many facets for creative selling, the wedding game, and all that it entails is almost always recession-proof. When it comes to marriage, optimism is the buzz word and couples are always eager to exchange those rings.

Our panel of experts will show you how to market your services to the lucky couple and their wedding party, close the deal and send them on a destination wedding of a lifetime.

Bud Carmichael Destinationweddings.com

Presented by:
Linda Stilmann, CTA, Director of Sales, USA and Canada, Greater Miami Convention & Visitors Bureau

Featuring highlights on the new ships and Port of Miami tunnel; The recently opened 3.4 million sq. ft. Rental Car Center at Miami International Airport, connecting to, Metrorail, Amtrak and future high speed rail service; New airport terminals with shops and restaurants with Sky train service about to start; Tours of Miami that even have a stop at the airport; Jungle Island's rare and incredible animals, wildlife shows and unique catering venue; Mini itineraries for pre and post passengers - what to do in Miami in a few hours or a full day; complimentary attraction passes for travel agents; Information on Miami Spice restaurant promotion August and September and upcoming happenings in the Magic City.

Moderated by:
Gary Fee, President, Founder, OSSN

Panelists:
Carlos E. Cividanes, Business Development Manager, TravelSafe Insurance
Maureen Kaye, CPCU, Senior Vice President, The Berkely Group, an Aon Company

Being a Seller of Travel has its legal liabilities. What have you done to insure that you don't lose everything? What happens if you booked your client into the wrong hotel or airport or you forgot to make that cruise deposit and lost the booking? What are your responsibilities as a business person to reduce your risk and liability exposure? The Berkely Insurance is the travel industries top rated E&O General Liability insurance agency. You will hear about case examples and what to do to avoid losing everything!

Do you offer your clients vacation insurance? What is the liability if you do not offer vacation insurance and something happens to your clients? Do you need a license to sell vacation insurance? Did you know that selling vacation insurance is the most profitable product you have to offer your clients? What is the difference between a waiver and insurance? TravelSafe Insurance is one of the travel industries top rated agencies that offers vacation insurance. Find out if you really are protecting your clients or exposing them to additional liabilities.

Carlos E. Cividanes Business Development Manager TravelSafe Insurance